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First Home Saver Accounts

October 1 marks the introduction of First Home Saver Accounts, a Rudd Government initiative to help first home buyers save for their purchase. FHSAs are an enhanced account, with restrictions, that will help young people lock away the money they need for a home deposit, while earning a healthy return on it. In brief:

  • For every $1 deposited, the government will contribute 17c (up to $850 per year on $5000 deposited).
  • Banks pay interest on the accounts - some up to 7% per annum.
  • Interest earned is taxed at 15%, and deducted directly by the bank (less hassle).
  • Money can’t be withdrawn until $1,000 has been contributed in each of four separate financial years (eg no earlier than July 2012).
  • Anybody between 18 and 60, who has never lived in house that they owned, can apply.

I created a spreadsheet projecting various investments in one of these accounts, over the four year minimum: First Home Saver Accounts projection

On the sheet “$5k pa decreasing int rate”, one can see that saving an investment of $5,000 per annum could potentially mature by 25-30%, paying out around $25,000 on a $20,000 investment. That’s a few thousand dollars more than what you’d get on a similar term deposit over the same period. (Of course, a term deposit gives you more flexibility - you could spend it on something other than a house.)

On the sheet “Decrease rate, increase deposit”, one can see the effect of gradually raising yearly deposits from $10k to $16k (for instance, when a young person is receiving annual pay rises). This is some serious saving. But the payoff is an extra $10,000 towards a house, or double that for a couple with an account each.

The following graph demonstrates the growth in three of the hypothetical accounts in my models:

First Home Saver account balances (4 years)

First Home Saver account balances (4 years)

Of course, as CHOICE has revealed, not all accounts are equal. Some pay less than the cash rate for deposits, while others vary the interest rate based on monthly deposit amounts. But the correct account could be great value for people who are willing to stash their money away for a longer term. Thanks to the government contribution - seventeen percent on the first five grand! - these accounts will probably perform much better than equivalent term deposits over the same period. The trade-off is flexibility.

(If you are thinking about getting one of these accounts, get some qualified, independent financial advice. As Billy Connolly says in the ING ads, “It’s your money.”)

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Weather Watch Radar on your iPhone

Weather Watch Radar shows rainfall in your locality

Weather Watch Radar shows rainfall in your locality

Last Sunday the sky grew very grey at 4pm, but checking the Bureau of Meteorology for storm info was a hard task on my iPhone. So I created a better way to do it: Weather Watch Radar for iPhone.

This mobile-formatted website gives you the choice of 128km radar images from fifty locations around Australia. It even comes with a nice little icon when you add it to your iPhone’s “Home” screen.

If you have an iPhone, compare my site with the BoM’s Australian Weather Watch Radar Network page, and with the page recommended by the Bureau for viewing on a mobile phone. I hope you’ll find mine much easier to use, but if you don’t, please give me some feedback as to why.

I would like to incorporate animation (to show which direction weather is moving), but that’s a little harder to do; I have a method for grabbing recent images, but without an internal piece of Bureau code it only works for about 75% of locations. Moreover I don’t quite know how to render an animation even if I do have the images.

This whole process - including learning the basics of how to format a site for iPhones - took me just a couple of hours. Imagine what the Bureau of Meteorology could do if it turned its development resources towards building a mobile weather portal for Australians, and opening up access to its data via public APIs.

Update: BOMRadar, a native iPhone application which adds some more functionality than what’s in my page, can be downloaded here. I am darkly amused that this application should be released the day AFTER I invest some programming time into my own solution, instead of before I’d gone to the trouble, because it’s obviously been in development for some time.

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uTag: making money from shortened URLs

uTag is an attempt to create a monetized link-shortening service along the lines of tinyurl, notlong and is.gd. The original idea of a link shortener was that many URLs are too long or unwieldy to share easily - for instance, Google Maps URLs.

Another recent driver of link shorteners are the short messaging services, such as Twitter, which restrict messages to 140 characters or less. Services like is.gd can compress a URL down to no more than 18 of those 140 characters, giving over more room for other text.

uTag takes the process one step further, by serving Google advertisements on top of shortened links. For instance, the URL http://ut.ag/00k5m redirects to this website, but with Google Adwords served on top (have a look, you really need to see it in action). Here’s the clever part: when generating a shortened URL, you can include your PayPal email to receive 70% of the revenue generated when people click your advertisement. So if you visited the link above and clicked a link, uTag and I would receive a 30:70 split of the pay-per-click revenue generated.

The idea, which emerged from the recent StartupCampOz, is a neat one. You can monetize any page on the internet when you link to it from any other page. The main problem is one of audience. If one of my Twitter friends insisted on using uTag URLs, I’d very quickly defriend them. They would be saying to me (or at least I would be hearing), “Your attention is only valuable to me insofar as I can benefit from it financially.” Perhaps people feel they deserve to be compensated for their efforts. As a reader, I have a right to reject that utterly.

But that’s probably just me (and a certain crowd on the internet). If there was a Greasemonkey or other Firefox plugin which could strip out the ads, I’d install it and maybe not get mad about uTag links. I hate a lot of advertising - not everybody does.

uTag may work very well to monetize off-site links. There may be money in becoming a uTag freelancer, who finds websites and hooks them up to those who are interested, taking a cut in the process. (If there is money in this, expect to see a new breed of comment spam very shortly.) The key will be finding audiences who won’t (or possibly can’t) block or reject you for sending uTag links their way. I would most certainly not send all my outbound links from this website through uTag, because there would be little to gain and much to lose.

I suppose only time will tell how much there is to be gained from uTag. In the mean time, maybe I should code up my own competitor and get back the final 30%!

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QR codes: the advertiser’s new crush

A QR Code for electronsoup.net

A QR Code for electronsoup.net

Take a look at this graphic. Chances are you will be seeing a lot more of these in Australia in the near future. This is a Quick Response or ‘QR’ code.

What is a QR code?

Like an ordinary barcode, the QR code encodes information, but using a two-dimensional matrix instead of a linear one. So instead of encoding a 13 digit number (as the European Article Number does), a QR code can encode arbitrarily large amounts of data, like website URLs or business card details.

The QR code pictured here, for instance, encodes the URL for this website.

What is a QR code for?

“QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that a user might need information about. A user having a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL.” (Wikipedia)

Advertisers are completely turned on by the possibility of using QR codes to run multimedia campaigns across print, outdoor and online. With the advent of Telstra providing QR code software on its new phones, and with mobile web browsing becoming ever more popular, advertisers are mulling over the possible uses for these codes, for instance:

  • Lowering the barrier to responding: a QR code can launch a website where a promotion’s next phase begins (for instance providing an email address or phone number for a mailing list or competition). This is much easier than requiring a user to key in a URL, and doesn’t charge the user the cost of a text message.
  • Judging the efficacy of advertisements without needing audience research: the number of hits to promotional landing pages reveals exactly how many people took the promotion’s desired next step. Customized landing pages can also reveal whether print, billboards, bus shelters or another medium is giving a return on investment.

What unexpected uses may crop up?

In my opinion, the most interesting part of any technology are the fringe and unintended uses people find for it. Anyone can generate a QR code at several websites, such as Kaywa QR-Code. I can already imagine activists printing up QR codes to stick onto corporate advertising as a method of quietly hijacking their messages - doubly effective when the brand’s intended customers will be the main audience for these guerrilla QR codes.

I can also foresee users learning how to alter QR codes to change an encoded URL - imagine the effect on a corporate advertising campaign if altering one or two pixels sends customers from (for example) drinkcoke.com to a goatse-style site set up at drinjcoke.com.

In summary, advertisers are hailing the QR code as a revolutionary new way to improve consumer engagement with their brands. But with the tools and techonology for encoding and decoding QR codes freely available, the community may well come up with some very interesting new uses for the technology.

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‘Tim Bennett project’ update

Three days, and a couple of changes, after my initial post on increasing my Google rank, I’ve gone up from #9 to #4 in Google for “Tim Bennett”. So how did I improve my Google rank five places in three days?

What I’ve done so far

  • Moved my website tagline (”Tim Bennett’s bits and pieces”) into the <h1> section of the header
  • Added meta tags to my Wordpress template:

<meta name="description" content="Tim Bennett's personal site, including blog, resume, links and portfolio.">
<meta name="keywords" content="tim, bennett, tim bennett, electron, soup, electron soup, blog, biography, information, resume, portfolio">

  • Claimed my site on Google Webmaster Tools and filled in some extra information about it (preferred domain, geographic target, robots.txt)
  • Installed the Google XML Sitemaps plugin and submitted a sitemap to Google (making sure my pages are all catalogued)

That’s pretty much all I’ve done so far. I think the first two are the most important (thanks for the suggestion, Kunaal), because they put my key search phrases in places where Google’s likely to look for them, and assign them importance.

So what’s next?

There are some other challenges ahead. Many of the inbound links to my page have the anchor text “Electron Soup” or “Flashman” (the latter, as most of you will know, being my online pseudonym these past six years). Not surprisingly I rank first for “Electron Soup”, though I expected to rank a little higher than 24th for “Flashman”. Even my Twitter account and previous blog rank higher than this site for “Flashman”! (No, you can’t read my old blog. It’s too embarrassing to contemplate.)

The competition

Unfortunately the assault on the top three positions is going to be difficult. I am up against:

  1. A programmer’s website with over 2.2 million page views
  2. A YouTube video (Google properties mysteriously rise to the top of search rankings)
  3. A UK government website (the .gov extension carries a lot of influence with search engines)

I’m not saying it’s impossible, but these three may take a bit of beating.

How to connect your iPhone/iPod to UNSW Uniwide wireless internet

UNSW provides a campus-wide wireless network for students and staff to access the internet - the UniWide network. Any mobile device with support for 802.11x and WPA encryption can connect to the network. Two access methods are provided: WPA-Enterprise authentication and WPA-Personal Web Authentication. These instructions demonstrate how to connect an iPhone or iPod to the network with WPA-Enterprise. (If your device does not support WPA-Enterprise, see the WPA-Personal instructions.)

Contrary to IT Services’ website instructions, iPhones and iPods running the 2.0 firmware (including all iPhones sold in Australia) do support WPA-Enterprise. Connecting to the ‘uniwide’ network is superior to ‘uniwide webauth’, because it does not require the user to enter their username and password in a browser to get online. This connection also does not time out after 30 minutes. Instructions follow:

Continue reading ›

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The Tim Bennett Project

Have you ever met somebody with the same name as you? Through the internet, I’ve become well aware that I’m not the only Tim Bennett. There are a lot of other people out there who share my name. There’s a cyclist, a software developer, six guys in Hollywood, a farming union boss, an ‘equine consultant‘, and a musician, and that’s just on the first two pages of Google. I wonder if we have anything in common besides our name.

I’m thinking of starting the ‘Tim Bennett Project’, to find out more about these people. I’d also like to be higher in the Google search rankings - some days I crack the top ten, but I’d like to be reliably within the top five. I want to be THE Tim Bennett!

iPhone App Store suggestion: “Try Before You Buy”

One problem with the Apple’s online App Store for its iPhone/iPod Touch applications is that deciding whether to spend money on an application is more difficult than it should be. I have a simple solution to this: let us try the application before we buy it. Or at least give us a day to play with the application before you charge our account.

The App Store allows users to post reviews of applications; this helps others to decide if an application is worth their money. However, there’s no guarantee that Apple will allow a plurality of opinions on its website - especially the honest, rude and invective reviews that (for better or worse) can have a big influence on purchasing decisions. And as far as I can see, there’s no system in place for distributing review copies of software (even to large, mainstream media outlets), as happens with all other commercial software platforms. Even existing iPhone App Store review sites focus on free applications, leaving developers like Adamcode, makers of iPhone budget software ‘Spend’, to compile their own reviews from the blogosphere.

(By the way, if you’re looking for some basic, but great, software to manage your budget, Spend is a worthwhile investment. I can never remember to take notes or get receipts, but my iPhone is always with me.)

As I said before, the solution is simple: let us download a trial version of the product without paying, then give us the option to pay for it after 24 hours (or whatever time/usage limit the developer decides), or to have it wiped from our iPhone. I guarantee this will lead to greater revenue for Apple’s developer community (and thus more development for the iPhone) if people don’t fear being burned by poor purchasing decisions.

Could Apple do this? Apple already does online movie rentals, so we can assume they’ve got the technology to make content disappear after a given period of time. Developers also know this is a hurdle for potential customers, because they are making ‘lite’ versions of paid applications (such as ‘Spend Lite’ from aforementioned Adamcode). I’d love to try out a game like Crash Bandicoot Nitro Kart 3D, but I’m wary of spending $AU13 on a piece of junk. If I could try it out for a day, it would make my purchasing decision much more informed.

Are there any applications you want to buy, but would like to try first?

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The first $1,000 iPhone Application (does nothing)

Hal 9000?

Hal 9000?

Armin Heinrich’s “I Am Rich” application, available for the iPod Touch and iPhone, doesn’t do a whole lot. It “always reminds you (and others when you show it to them) that you were able to afford this.” Price tag: $US999.99.

This is an awesome, totally outrageous stunt. Who will buy it seriously? Who will buy it just to be the first, just to show off, get some link love for their blog, have their fifteen minutes? Who will accidentally buy it, and then be unable to get a refund for a very expensive bit software?

Does Apple have a responsibility to protect consumers from applications like this - or is it fair game?

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Google Street View in Australia

Google today launched its street view maps for a large percentage of Australia’s inhabited area. This represents a remarkable endeavour that would not have been possible - let alone freely available - just a few years ago.

As with many Google services, it’s a matter of waiting to see what the community does with the tools provided. Street-level property research has immediately taken off, with one co-worker discovering that the house she’d inspected on the weekend is not always kept in such a pristine condition. I would love to see Google launch a ‘drive through’ feature, allowing one to specify a route and then flip through the images, much like in the video below:

Here’s an assortment of things I’ve noticed on my brief trip around Australia’s roads:

I think we will see some interesting applications come out of Street View. Have you found your house yet?

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